Senior Management

Mr Daniel Cerf

Chief Executive Officer

Mr Cerf has more than 25 years of experience in real estate in Asia, working on investment and development ventures in Hong Kong, Philippines, Singapore, Indonesia, Thailand, Vietnam and Malaysia.

Before joining the Manager, Mr Cerf joined Keppel Land Limited in March 2006 and in July 2006 became the deputy chief executive officer of K-REIT Asia Management Limited, the manager of K-REIT Asia - a Keppel Land Limited sponsored REIT listed on the SGX-ST. During Mr Cerf's tenure from 2006 to 2009, the total assets under management of K-REIT Asia grew from S$637 million at listing to over S$2.1 billion.

He has also held key director and management positions with First Pacific Land - the former real estate investment and development arm of the First Pacific Company - in Hong Kong, Singapore and Malaysia. He joined First Pacific Land Hong Kong in June 1989 as a senior development manager and was responsible for the group's developments in Hong Kong, Malaysia, The Philippines and Vietnam. In January 1991, he was appointed director and general manager of FP Land Singapore and oversaw the group's investment interests in Singapore. In a dual role, he was also director and general manager of First Pacific Land Malaysia which was involved in both investments and development.

In mid-1993, Mr Cerf, together with a group of investors, carried out a successful management buyout of First Pacific Land's real estate interests in Malaysia. The company was re-named Supreme Value Properties (M) Sdn Bhd, where he was a director and general manager from 1993 to 1998 and managing director from 1999 to 2005.

Mr Cerf is a licensed architect in the United States and holds a Bachelor of Architecture degree (Dean's List) from the University of Oklahoma, USA.

Mr Ho Jiann Ching

Director & Head of Investment

Mr Ho has more than 18 years of experience in real estate investment, development, asset management and marketing in the regional property markets.

Before joining ARA in July 2009, Mr Ho spent more than eight years as the director of business development in Ayala International Holdings Limited from May 2001 to June 2009 and concurrently as the head of transaction review for the Ayala sponsored ARCH Asian Partners Fund. In his previous roles in Ayala International, he was responsible for the sourcing of business opportunities in South-east Asia, Hong Kong, China, Japan and Australia markets, and undertakes investment analysis, conducts due diligence and prepares investment proposals for investment decision.

Mr Ho joined Sembawang Properties from February 1996 to April 2001 as Project/Investment Manager and managed a team of investment analyst and marketing research executive to compile and maintain a research/market database, initiate concepts and blueprints for development plans, and review optimal capital structure and income growth objectives. Mr Ho began his career in 1993 as a senior marketing officer with JTC, which his key responsibilities included pricing evaluation of strategic projects brought in by Singapore Economic Development Board and land-use planning based on specific industry needs.

Mr Ho holds a Bachelor of Science (Honours) degree in Estate Management from the National University of Singapore.

Ms Fong Poh San, Daisy

Senior Finance Manager

Ms Fong has more than 25 years of experience in audit, accounting and finance-related work including group accounting, statutory, tax and management reporting.

Prior to joining the Manager, she was with Nakheel PJSC, a Dubai Real Estate Developer as the Director of Finance, Risk Management and Strategic Initiatives from September 2008 to May 2009.

From 2005 to 2008, Ms Fong was the Financial Controller with Jones Lang LaSalle Property Pte Ltd. Prior to that, she held positions with various companies in the hospitality, oil and gas, information technology and healthcare Industries. Ms Fong began her career as an auditor with Price Waterhouse, Singapore.

Ms Fong holds a Bachelor of Accountancy degree from the National University of Singapore and is a Fellow, Certified Public Accountant with the Institute of Certified Public Accountants of Singapore.

Mr Jimmy Chan

Senior Manager, Head of Asset Management

Mr Chan is responsible for formulating and executing business plans to maximise returns from the Cache portfolio of assets.

He has close to 20 years experience in real estate, property management, redevelopment, asset enhancement and lease negotiation. Prior to joining the Manager, he was the General Manager of Cache Property Management Pte. Ltd. He also worked as the Senior Manager, Asset Management/Investments of Mapletree Investments Pte Ltd, managing the S$1.7 billion industrial portfolio acquired from JTC Corporation.

Mr Chan holds both a Master and Bachelor of Science in Real Estate degree from the University of Reading, UK.